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Czech Republic PR Professionals Profile
Kaclová, Markéta ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
The aim of the thesis is to describe the demographics of Czech PR professionals, the educational background of these workers, the original profession from which they came to public relations, and their job description. The last research question is satisfaction with their career choice and opinions on the conditions for success in this profession. The paper is based on an anonymous online questionnaire survey of 463 PR professionals from the Czech Republic in autumn 2022. The questionnaire was based on the regular UK CIPR State of the Profession survey and the European Communication Monitor questionnaire. Based on the data, it was found that the average age of Czech communication professionals is 40 years, 87% of them have a university degree, more than half of them in social sciences. Most of the respondents came to PR from another field, most often from the media, and for a quarter of the workers, working in PR is their first profession. Regardless of position or years of experience, the most common activity of all PR professionals is media relations, followed by communication strategies building, and the third most common is copywriting. Most respondents devote more than 60% of their time to PR. If their position is complemented by another role, it is marketing. Among the respondents, 60% were women,...
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The School Climate and its Relationship to the professional Satisfaction and Health of the Pedagogical Staff
Tomková, Blanka ; Štětovská, Iva (advisor) ; Gillernová, Ilona (referee)
This diploma thesis deals with the topic of school climate and its relationship to the professional satisfaction and health of teachers. In the broader context, this paper deals with the relationship between the work environment represented by school climate and the two dimensions of subjective quality of life and personal well-being - happiness and satisfaction in the profession and job, and health-related quality of life. The theoretical part presents the definition of and theoretical bases for school climate, it also deals with methodological issues associated with its research. Professional satisfaction is presented from the viewpoint of positive psychology and operationalized as happiness. The chapter concerning health summarizes different concepts of health and disease, and presents the aspects of health which are relevant to the teaching profession. The project "Škola podporující zdraví" (Health promoting school) is presented at the end of the chapter. The last chapter focuses on the teaching profession and research findings related to school climate, satisfaction and health. The empirical part of the diploma thesis consists of two parts. The first part describes the findings of quantitative research of the relationship between school climate and satisfaction and between school climate and...
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The School Climate and its Relationship to the professional Satisfaction and Health of the Pedagogical Staff
Tomková, Blanka ; Štětovská, Iva (advisor) ; Gillernová, Ilona (referee)
This diploma thesis deals with the topic of school climate and its relationship to the professional satisfaction and health of teachers. In the broader context, this paper deals with the relationship between the work environment represented by school climate and the two dimensions of subjective quality of life and personal well-being - happiness and satisfaction in the profession and job, and health-related quality of life. The theoretical part presents the definition of and theoretical bases for school climate, it also deals with methodological issues associated with its research. Professional satisfaction is presented from the viewpoint of positive psychology and operationalized as happiness. The chapter concerning health summarizes different concepts of health and disease, and presents the aspects of health which are relevant to the teaching profession. The project "Škola podporující zdraví" (Health promoting school) is presented at the end of the chapter. The last chapter focuses on the teaching profession and research findings related to school climate, satisfaction and health. The empirical part of the diploma thesis consists of two parts. The first part describes the findings of quantitative research of the relationship between school climate and satisfaction and between school climate and...
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